“To have vineyards in the right regions on superior sites, and getting the right varieties on those superior sites. We aim to sustainably craft wines that are stylish and refined and have easy drinking appeal.” - Joe Babich
The land is our longest serving winemaker The Babich family has been making wine in New Zealand since 1916, making us New Zealand’s most experienced family-owned winery. With no less than three generations of innovation, achievement and winemaking excellence across three outstanding winemaking regions – it’s not just our passion, our livelihoods and our future. It’s our way of life.
A long history of looking ahead From our diverse vineyards to your table, our wines offer a direct connection to New Zealand, the beautiful country we call home. The love of our craft. Doing things by hand. And caring for our land. They’re all ingredients of our slow, careful process in an ever-changing, always-on world. We wouldn’t have it any other way. People thought Josip Babich was crazy back in 1912. Planting vines in remote New Zealand, then patiently making wine the difficult way – with vision, thoughtfulness, ingenuity, and true craft. That hard-working spirit is something that still runs deep in our veins today; and we’ll keep ‘paying it forward’ for as long as we exist. We’ll never stop striving to delight wine drinkers and make the everyday extraordinary – so you can taste the care that goes into our wines. From grape, to glass. Every time.
A future of gentle growth Our wines have delighted wine drinkers around the world. But rather than become a faceless corporation, even after a century our vision is to simply share our passion through patience, experience and good old-fashioned wisdom. All so we can pay it forward by leading the style and evolution of sustainably grown and crafted New Zealand wine for another 100 years – and beyond.